They say you can feel it when you walk into a company with engaged employees. It’s buzzing. It’s exciting. Things are happening. People want to be there. Customers are delighted.
How does this happen? What’s the magic formula?
How many people do you know who switch themselves off when they switch their computer on in the morning when they come to work? How many people who work for you hang their creativity on the hook, lock their drive in their desk drawer and put their passions aside to be collected on their way out at the end of the day?
The features of a “high-performing” company are well documented. But what is it that some companies do that seems to harness all that latent energy and redirect it into achieving their goals?
Why do people come to work for you? Why would they? Why should they? What makes them stay? What will inspire them to exceptional or even transformational performance?
The answers to this can sometimes seem obvious on paper, but just outside our grasp in practice.
Current market conditions lead us to take a fresh look at the relationships we have with our employees. Creating a branded customer experience isn’t a new concept. The idea that the employee experience should be a reflection of the customer experience is. Think about it. Your people choose to join you for a reason, they choose to stay for a reason, and they choose to leave for a reason. Understanding these factors is key to developing the right relationships with your employees. But we’re not just talking about marketing and surveys here…
Unlike the experience your customers have of you, working for your company is an experience your people have every working day. The story of your company is played out in daily scenes by your employees. There are high points and low points. Employees should feel drama, action, emotion. The experience should be deeply impactful for people to engage. Make it personal, make it relevant and make it positive.
The fact is there is no magic formula for employee engagement. You need to be comfortable with that. You can’t fix it with a programme. Creating engagement is not like going on a diet to lose a few pounds, it is a never-ending commitment to a new lifestyle. Companies that do this well have it in their DNA.
If you would like to discuss these views further, or would like some help transforming the DNA of your company, please get in touch.
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